Wikileaf

Wikileaf

Wikileaf

Redesigned Wikileaf’s website and app, creating a clean, trustworthy platform for cannabis discovery. Improved usability and credibility, helping position Wikileaf as one of the best-funded and most informative strain review platforms in North America.

Redesigned Wikileaf’s website and app, creating a clean, trustworthy platform for cannabis discovery. Improved usability and credibility, helping position Wikileaf as one of the best-funded and most informative strain review platforms in North America.

PROJECT OBJECTIVE

Designed Wikileaf’s award-recognized platform, turning complex data into clear, trustworthy experiences across web and app.

Designed Wikileaf’s award-recognized platform, turning complex data into clear, trustworthy experiences across web and app.

Designed Wikileaf’s award-recognized platform, turning complex data into clear, trustworthy experiences across web and app.

THE CHALLENGE

Wikileaf had rich data on thousands of cannabis strains, but a cluttered, outdated interface made it hard for users to find trustworthy information. Competing platforms were faster, cleaner, and more credible, and Wikileaf needed a complete UX and visual redesign to regain authority in the space.

Wikileaf had rich data on thousands of cannabis strains, but a cluttered, outdated interface made it hard for users to find trustworthy information. Competing platforms were faster, cleaner, and more credible, and Wikileaf needed a complete UX and visual redesign to regain authority in the space.

Wikileaf had rich data on thousands of cannabis strains, but a cluttered, outdated interface made it hard for users to find trustworthy information. Competing platforms were faster, cleaner, and more credible, and Wikileaf needed a complete UX and visual redesign to regain authority in the space.

THE APPROACH

I redesigned Wikileaf’s entire experience from the ground up, simplifying navigation, improving mobile usability, and creating clear visual hierarchies for strain details, effects, and nearby dispensaries. Focused on accessibility, clarity, and trust, I introduced a modern design system that made complex cannabis data feel intuitive and approachable.

I redesigned Wikileaf’s entire experience from the ground up, simplifying navigation, improving mobile usability, and creating clear visual hierarchies for strain details, effects, and nearby dispensaries. Focused on accessibility, clarity, and trust, I introduced a modern design system that made complex cannabis data feel intuitive and approachable.

THE RESULTS

The redesign positioned Wikileaf as one of the most trusted resources for strain information, earning recognition for its clarity and reliability. The improved experience drove a 300% increase in traffic, reaching 7M+ monthly visitors, and laid the foundation for future growth in advertising and dispensary management tools.

The redesign positioned Wikileaf as one of the most trusted resources for strain information, earning recognition for its clarity and reliability. The improved experience drove a 300% increase in traffic, reaching 7M+ monthly visitors, and laid the foundation for future growth in advertising and dispensary management tools.

7M+

7M+

Monthly Visitors

15M+

15M+

Web and App Impressions

4.9

4.9

Review rate

👋 Lets Connect

Have a cool project, a team that needs UX, or just want to talk shop over coffee? I’d love to hear from you

👉 Say hello or connect with me on LinkedIn

👋 Lets Connect

Have a cool project, a team that needs UX, or just want to talk shop over coffee? I’d love to hear from you

👉 Say hello or connect with me on LinkedIn