👨💻 Role: UX Designer
👨💻 Role: UX Designer
👨💻 Role: UX Designer
Lead for lululemon’s migration to Salesforce Commerce Cloud (SFCC)
Lead for lululemon’s migration to Salesforce Commerce Cloud (SFCC)
Lead for lululemon’s migration to Salesforce Commerce Cloud (SFCC)
My Role
Lead UX designer
I was responsible for redesigning the entire lululemon eCommerce experience for SFCC, including the homepage, PLPs, PDPs, mini cart, cart, checkout, and email flows. I designed fully responsive web layouts, supported mobile app updates, created the new SFCC design system, and built reusable UI components used across 120+ regions.
What I Delivered
9 months to design a brand new lululemon website
Designed the full end-to-end shopping experience for lululemon on SFCC
Built a scalable design system with reusable components
Created responsive designs for desktop, tablet, mobile, and supported mobile app UI
Led design handoff to developers, hosted UAT, and gained leadership approval
Collaborated daily with PMs and engineers to align business goals with technical constraints
The Impact
Designing for Growth and Global Scale
35 percent increase in regional eCommerce revenue after launch
33 percent DTC revenue growth
21 percent global digital sales growth in 2019
Designs rolled out to 120+ global markets
My Role
Lead UX designer
I was responsible for redesigning the entire lululemon eCommerce experience for SFCC, including the homepage, PLPs, PDPs, mini cart, cart, checkout, and email flows. I designed fully responsive web layouts, supported mobile app updates, created the new SFCC design system, and built reusable UI components used across 120+ regions.
My Role
Lead UX designer
I was responsible for redesigning the entire lululemon eCommerce experience for SFCC, including the homepage, PLPs, PDPs, mini cart, cart, checkout, and email flows. I designed fully responsive web layouts, supported mobile app updates, created the new SFCC design system, and built reusable UI components used across 120+ regions.
What I Delivered
9 months to design a brand new lululemon website
9 months to design a brand new lululemon website
Designed the full end-to-end shopping experience for lululemon on SFCC
Built a scalable design system with reusable components
Created responsive designs for desktop, tablet, mobile, and supported mobile app UI
Led design handoff to developers, hosted UAT, and gained leadership approval
Collaborated daily with PMs and engineers to align business goals with technical constraints
The Impact
Designing for Growth and Global Scale
Designing for Growth and Global Scale
35 percent increase in regional eCommerce revenue after launch
33 percent DTC revenue growth
21 percent global digital sales growth in 2019
Designs rolled out to 120+ global markets
Screenshots
Impact
eCommerce
35%
SFCC launch increased regional eCommerce revenue 35% YoY
SFCC launch increased regional eCommerce revenue 35% YoY
Revenue Growth
33%
DTC Revenue Growth
DTC Revenue Growth
DTC Revenue Growth
Global Sales
21%
DTC global sales growth in 2019
DTC global sales growth in 2019
Scalable Design
120+
SFCC designs used in over 120 regions
SFCC designs used in over 120 regions
SFCC designs used in over 120 regions
What I’m Proud Of
What I’m Proud Of
Bringing lululemon to new global markets wasn’t just about launching sites—it was about creating thoughtful, scalable experiences that honored the brand and served customers with care. Collaborating across teams to make that vision real was one of the most rewarding chapters of my career.
Bringing lululemon to new global markets wasn’t just about launching sites—it was about creating thoughtful, scalable experiences that honored the brand and served customers with care. Collaborating across teams to make that vision real was one of the most rewarding chapters of my career.
