👨💻 Role: Senior Product Designer
Single Account Sign In
Designed the 17 end-to-end user flows for Single Account Sign-In across web and app, uniting Alaska and Hawaiian loyalty accounts into one secure Atmos™ experience.
Rewards Hub
Maximise your home's potential with a bespoke loft conversion. Whether you're looking for an extra bedroom, office, or living space, Refit transforms underused lofts into stylish, functional areas, adding both value and comfort to your home with expert planning and precision construction.
Account Overview
From luxurious en-suites to practical family bathrooms, Refit delivers beautifully designed spaces that combine style with functionality. We handle everything from tiling and fixtures to plumbing and lighting, ensuring a high-quality finish that enhances both comfort and aesthetics.
Enrollment Form
Expand your living space with a seamless home extension. Whether you need a bigger kitchen, a new living area, or a multi-purpose space, Refit provides expertly crafted extensions designed to enhance your home’s flow, value, and usability, all while maintaining its unique character.
Wi-Fi Hub
Bring your home’s character back to life with Refit’s expert restoration services. Whether it’s period features, structural repairs, or a full-scale renovation, we preserve and enhance original details while ensuring modern durability, creating a perfect balance between heritage and contemporary living.
Points Sharing
From driveways and patios to fencing and brickwork, Refit enhances your home’s exterior with durable, high-quality craftsmanship. Whether it’s improving curb appeal or creating a beautiful outdoor space, our team ensures every detail is built to last and designed to impress.
Single Account Sign In
Designed the 17 end-to-end user flows for Single Account Sign-In across web and app, uniting Alaska and Hawaiian loyalty accounts into one secure Atmos™ experience.
Rewards Hub
Maximise your home's potential with a bespoke loft conversion. Whether you're looking for an extra bedroom, office, or living space, Refit transforms underused lofts into stylish, functional areas, adding both value and comfort to your home with expert planning and precision construction.
Account Overview
From luxurious en-suites to practical family bathrooms, Refit delivers beautifully designed spaces that combine style with functionality. We handle everything from tiling and fixtures to plumbing and lighting, ensuring a high-quality finish that enhances both comfort and aesthetics.
Enrollment Form
Expand your living space with a seamless home extension. Whether you need a bigger kitchen, a new living area, or a multi-purpose space, Refit provides expertly crafted extensions designed to enhance your home’s flow, value, and usability, all while maintaining its unique character.
Wi-Fi Hub
Bring your home’s character back to life with Refit’s expert restoration services. Whether it’s period features, structural repairs, or a full-scale renovation, we preserve and enhance original details while ensuring modern durability, creating a perfect balance between heritage and contemporary living.
Points Sharing
From driveways and patios to fencing and brickwork, Refit enhances your home’s exterior with durable, high-quality craftsmanship. Whether it’s improving curb appeal or creating a beautiful outdoor space, our team ensures every detail is built to last and designed to impress.
Case Studies
Single Account Sign in
I designed the Single Account Sign-In experience that unified the Alaska Mileage Plan loyalty program and the HawaiianMiles loyalty program under the new Atmos™ Rewards platform. This work included 17 user flows, covering both web and mobile, and addressed multiple error states, multi-brand sign-in logic, and account-linking edge cases.
The Problem
Two separate airlines, each with their own legacy systems and account structures, needed to operate as one brand family. The experience had to support
Existing members
from Alaska Airlines
New users
creating their first account
Complex merge logic between multi-accounts
The Goal
Create a unified sign-in experience for millions of Atmos™ Rewards members, enabling seamless authentication across Alaska, Hawaiian, and Atmos™ with consistent design and fewer merge errors.
The Results
The Single Account Sign-In unified Alaska, Hawaiian, and Atmos™ members under one login, simplified account merges, improved login success across platforms, and helped the mobile app outperform launch projections by
100x downloads in its first week
Rewards Hub
I designed the Atmos™ Rewards Hub, the core experience of Alaska Airlines’ new loyalty ecosystem. The Hub brings together milestones, perks, and premium credit-card benefits into a single, unified view—helping members understand, manage, and redeem their rewards across web and mobile.
The Challenge
Alaska and Hawaiian Airlines were launching a unified loyalty program that combined perks, milestones, and credit card rewards, each with different rules and technical requirements.
The Approach
Working closely with product, engineering, and brand studio, I led UX design for both web and app versions of the Rewards Hub.
Delivered annotated prototypes, responsive behavior specs, and visual states for empty, active, and expired rewards.
I designed 20 unique user flows for the Rewards Hub and built responsive versions for desktop, tablet, mobile, and the app. Every flow was fully annotated for development and prototyped across all devices, resulting in a final handoff of
80 high-fidelity annotated prototypes, all completed within two weeks.
The Result
The Atmos™ Rewards Hub became the primary loyalty experience for millions of users, simplifying reward tracking and redemption across channels. It set a new internal standard for tokenized design, scalability, and brand alignment.
Account Overview
I redesigned the Account Overview for Atmos™ Rewards, transforming it from a static balance page into a personalized dashboard that gives members a clear view of their points, perks, card benefits, and key actions. The new design works across AlaskaAir.com, mobile web, and the Atmos™ app, ensuring users have a consistent experience no matter how they log in.
The Approach
I started by analyzing heatmaps and interaction tracking
which showed where users expected to click, tap, or access key actions (like using points, viewing card perks, or upgrading status). These insights helped inform layout, placement of quick links, and priority of features.
The Results
Redesigned around clarity, personalization, & interaction design.
Points balance + progress to next tier
Personalized views based on membership type
(Summit card, Ascent card, or no card)
Quick links to
Use Points, Share Points, Manage Card, View Perks and more
Optional modules for
Recent Activity, Upcoming Trips, Credit Card Benefits
Atmos™ Enrollment Forms
Designing a unified, flexible sign-up flow for all loyalty members
The Challenge
The enrollment experience needed to support new members, Huaka‘i by Hawaiian travelers, Club 49 eligibility, Super Users enrolling minors or dependents, legal and identity verification requirements, and work seamlessly across desktop, mobile web, and app.
The Results
The new enrollment system replaced multiple disconnected forms with a single, adaptive experience that works across both airlines, all member types, and every device.
Designed one enrollment platform used by Alaska, Hawaiian (Huaka‘i), Club 49, and Super User flows
Built adaptive workflows that personalize based on location, brand, age, and cardholder status
Delivered fully annotated, high-fidelity prototypes across web, mobile web, and app
Reduced user confusion and onboarding time by consolidating redundant steps and forms
Wi-Fi Hub
I helped design the Wi-Fi Hub used on Starlink-enabled Alaska and Hawaiian Airlines flights. This experience allows guests to connect to
Wi-Fi, access loyalty benefits, and view offers, all within a single, branded interface.
The Challenge
The biggest design challenge was combining four brands on one screen: Alaska Airlines, Hawaiian Airlines, Starlink, and Atmos™ Rewards. The interface also needed to support ads, animations, and interactions without distracting from the primary task of getting passengers online quickly.
What I Did
My role was to provide UX guidance, design the visual look and micro-interactions, and create the SVG plane templates for both Alaska Airlines and Hawaiian Airlines.
Points Sharing
The Result
What I Did
I designed the Point Sharing experience for Atmos Rewards, creating secure and intuitive flows across web and app that allow members to send, receive, and manage points while handling transfer limits, eligibility rules, and error states.
Delivered a secure, intuitive Point Sharing system that made loyalty feel more social and flexible while protecting accounts and preventing abuse.
👋 Lets Connect
Have a cool project, a team that needs UX, or just want to talk shop over coffee? I’d love to hear from you
Led UX design for Atmos™ Rewards, Alaska Airlines’ largest digital transformation, uniting Alaska and Hawaiian loyalty programs into a single, seamless experience. From the Rewards Hub, the Free Point Sharing, Single Account Sign In, and more I helped define how millions of travelers earn, redeem, and connect with rewards across web and mobile.
Quick Summary
Single Account Sign In
Designed the 17 end-to-end user flows for Single Account Sign-In across web and app, uniting Alaska and Hawaiian loyalty accounts into one secure Atmos™ experience.
Rewards Hub
Delivered the Rewards Hub experience across web and app, consolidating perks, points, and card rewards into a single, tokenized interface used by millions of members.
Account Overview
Delivered the Account Overview experience for Atmos™, unifying balance, perks, and activity views into a single responsive layout optimized for clarity and scalability.
Enrollment Form
Designed the Atmos™ Enrollment experience, including Super User flows for agents enrolling family and minors. Streamlined form logic, accessibility, and validation across web and app.
Wi-Fi Hub
I helped design the Wi-Fi Hub experience for in-flight connectivity, balancing four brands (Alaska, Hawaiian, Starlink, and Atmos™) within a single unified interface that made accessing internet and rewards simple for every guest.
Points Sharing
Designed the Free Point Sharing feature for Atmos™ Rewards, enabling members to share points across accounts with clear guidance, validation, and error handling across platforms.
Single Account Sign In
Designed the 17 end-to-end user flows for Single Account Sign-In across web and app, uniting Alaska and Hawaiian loyalty accounts into one secure Atmos™ experience.
Rewards Hub
Delivered the Rewards Hub experience across web and app, consolidating perks, points, and card rewards into a single, tokenized interface used by millions of members.
Account Overview
Delivered the Account Overview experience for Atmos™, unifying balance, perks, and activity views into a single responsive layout optimized for clarity and scalability.
Enrollment Form
Designed the Atmos™ Enrollment experience, including Super User flows for agents enrolling family and minors. Streamlined form logic, accessibility, and validation across web and app.
Wi-Fi Hub
I helped design the Wi-Fi Hub experience for in-flight connectivity, balancing four brands (Alaska, Hawaiian, Starlink, and Atmos™) within a single unified interface that made accessing internet and rewards simple for every guest.
Points Sharing
Designed the Free Point Sharing feature for Atmos™ Rewards, enabling members to share points across accounts with clear guidance, validation, and error handling across platforms.
Case Studies
Single Account Sign in
I designed the Single Account Sign-In experience that unified the Alaska Mileage Plan loyalty program and the HawaiianMiles loyalty program under the new Atmos™ Rewards platform. This work included 17 user flows, covering both web and mobile, and addressed multiple error states, multi-brand sign-in logic, and account-linking edge cases.
The Problem
Two separate airlines, each with their own legacy systems and account structures, needed to operate as one brand family. The experience had to support
Existing members
from Alaska Airlines
Complex merge logic between multi-accounts
New users
creating their first account
The Goal
Create a unified sign-in experience for millions of Atmos™ Rewards members, enabling seamless authentication across Alaska, Hawaiian, and Atmos™ with consistent design and fewer merge errors.
The Results
The Single Account Sign-In unified Alaska, Hawaiian, and Atmos™ members under one login, simplified account merges, improved login success across platforms, and helped the mobile app
outperform launch projections by 100x downloads in its first week
Rewards Hub
I designed the Atmos™ Rewards Hub, the core experience of Alaska Airlines’ new loyalty ecosystem. The Hub brings together milestones, perks, and premium credit-card benefits into a single, unified view—helping members understand, manage, and redeem their rewards across web and mobile.
The Challenge
Alaska and Hawaiian Airlines were launching a unified loyalty program that combined perks, milestones, and credit card rewards, each with different rules and technical requirements.
The Approach
Working closely with product, engineering, and brand studio, I led UX design for both web and app versions of the Rewards Hub.
Delivered annotated prototypes, responsive behavior specs, and visual states for empty, active, and expired rewards.
I designed 20 unique user flows for the Rewards Hub and built responsive versions for desktop, tablet, mobile, and the app. Every flow was fully annotated for development and prototyped across all devices, resulting in a final handoff of
80 high-fidelity annotated prototypes, all completed within two weeks.
The Result
The Atmos™ Rewards Hub became the primary loyalty experience for millions of users, simplifying reward tracking and redemption across channels. It set a new internal standard for tokenized design, scalability, and brand alignment.
Account Overview
I redesigned the Account Overview for Atmos™ Rewards, transforming it from a static balance page into a personalized dashboard that gives members a clear view of their points, perks, card benefits, and key actions. The new design works across AlaskaAir.com, mobile web, and the Atmos™ app, ensuring users have a consistent experience no matter how they log in.
The Approach
I started by analyzing heatmaps and interaction tracking
which showed where users expected to click, tap, or access key actions (like using points, viewing card perks, or upgrading status). These insights helped inform layout, placement of quick links, and priority of features.
The Results
Redesigned around clarity, personalization, and interaction-driven design.
Introduced a modular dashboard with:
Points balance + progress to next tier
Personalized views based on membership type (Summit card, Ascent card, or no card)
Quick links to Use Points, Share Points, Manage Card, View Perks, Update Info, etc.
Optional modules for Recent Activity, Upcoming Trips, Credit Card Benefits
I started by analyzing heatmaps and interaction tracking
which showed where users expected to click, tap, or access key actions (like using points, viewing card perks, or upgrading status). These insights helped inform layout, placement of quick links, and priority of features.
The Impact
I designed the Atmos™ Rewards Hub, the core experience of Alaska Airlines’ new loyalty ecosystem. The Hub brings together milestones, perks, and premium credit-card benefits into a single, unified view, helping members understand, manage, and redeem their rewards across web and mobile.
Atmos™ Enrollment Forms
Designing a unified, flexible sign-up flow for all loyalty members
The Challenge
The enrollment experience needed to support new members, Huaka‘i by Hawaiian travelers, Club 49 eligibility, Super Users enrolling minors or dependents, legal and identity verification requirements, and work seamlessly across desktop, mobile web, and app.
The new enrollment system replaced multiple disconnected forms with a single, adaptive experience that works across both airlines, all member types, and every device.
Designed one enrollment platform used by Alaska, Hawaiian (Huaka‘i), Club 49, and Super User flows
Built adaptive workflows that personalize based on location, brand, age, and cardholder status
Delivered fully annotated, high-fidelity prototypes across web, mobile web, and app
Reduced user confusion and onboarding time by consolidating redundant steps and forms
The Result
The new enrollment system replaced multiple disconnected forms with a single, adaptive experience that works across both airlines, all member types, and every device.
Wi-Fi Hub
I helped design the Wi-Fi Hub used on Starlink-enabled Alaska and Hawaiian Airlines flights. This experience allows guests to connect to
Wi-Fi, access loyalty benefits, and view offers, all within a single, branded interface.
The Challenge
The Challenge
The biggest design challenge was combining four brands on one screen: Alaska Airlines, Hawaiian Airlines, Starlink, and Atmos™ Rewards. The interface also needed to support ads, animations, and interactions without distracting from the primary task of getting passengers online quickly.
What I Did
I helped design the Wi-Fi Hub across seatback and mobile, created animations and ads, solved displaying four logos in one interface, and aligned everything with Atmos, Auro, and Starlink requirements.
My role was to provide UX guidance, design the visual look and micro-interactions, and create the SVG plane templates for both Alaska Airlines and Hawaiian Airlines.
Points Sharing
The Result
What I Did
I designed the Point Sharing experience for Atmos Rewards, creating secure and intuitive flows across web and app that allow members to send, receive, and manage points while handling transfer limits, eligibility rules, and error states.
Delivered a secure, intuitive Point Sharing system that made loyalty feel more social and flexible while protecting accounts and preventing abuse.
👋 Lets Connect
Have a cool project, a team that needs UX, or just want to talk shop over coffee?
I’d love to hear from you
What I Did
I designed the Point Sharing experience for Atmos Rewards, creating secure and intuitive flows across web and app that allow members to send, receive, and manage points while handling transfer limits, eligibility rules, and error states.
The Result
Delivered a secure, intuitive Point Sharing system that made loyalty feel more social and flexible while protecting accounts and preventing abuse.