My team was tasked to create a CNN mobile app. The scope was to achieve a more ACTIVE, ENGAGED, and EDUCATED public on all levels of civic involvement with the Government.
User Researcher & User Interface Designer on a team of four.
my first task was to create a Screener Survey.
Focus on competitive and comparative analysis of news sources/web based organization and other social media outlets.
Develop a screener survey. Several iterations of the document resulted in almost 200 participants in under three days.
To understand what the people want, I conducted a a three front approach to gather as much insight as I could.
Formal in-person interviews
Informal phone interviews
Web based open questionnaire interviews