CNN Engage


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March 6th-17th 2017

Project Objective


My team was tasked to create a CNN mobile app. This was to achieve a more active, engaged, and educated public on all levels of civic involvement with the Government



My Role

As a User Researcher, my first task was to create a Screener Survey.  



 Powered by data,  a focused competitive and competitive analysis of news and sources/web based organization was executed. 

In developing the screener survey,  several iterations of the document resulted in almost 200 participants in under three days.





For further insight, a three front approach was executed.

-formal in-person interviews 

-informal phone interviews

-web based open questionnaire interviews 



All participants, as well as their responses, were kept anonymous

Within 4 days over 30 interviews were conducted.


The interviews were then used for an extensive affinity diagram to flush out user based personas.


These three personas allowed for the development of a User Centered Design prototype


Site Map of CNN Engage 

Site Map of CNN Engage 

 User Flow of social media encounter: Digatal

 User Flow of social media encounter: Digatal


User Flow First Launch after download. 

User Flow First Launch after download. 

User Flow Account Creation 

User Flow Account Creation 



The prototype was then tested, going through several iterations each time based on user testing and observations.  




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Lessons Learned


Seek Input, and seek it often.


A strategy will get you through the hard times, but nothing is a stronger tool than  always seeking for more input. By developing a plan before having done any design work, my team was able to navigate through frustration, hard work and failure. But through testing and iterations, we were able to create CNN Engage.  Empowered with a strategy, trust, communication, and data, our team created a pathway to a great user experience. 



In Closing 


My ability to bring simplicity to the complex, the importance of good data and an energetic positive attitude facilitated a very productive team and allowed for the creation of an excellent product. Our app was able to become a strong possibility to the CNN mobile family only because of a constant communication, a trust in one another's strengths, and the growth mindset of everyone on the team. Without the help of Andrew Clementi, Annie O'Neill, and Joy Jin, CNN Engage would have never become as great of a product as it is today.